A Day In The Life Of A Beauty PR Intern


How it started…

Back in June I applied online with a usual CV and cover letter, together with links to my social media and blog. I was then lucky enough to be invited for an interview in June where I was asked to create a content calendar for a weeks worth of Instagram posts. I came to the interview with my carefully thought out calendar and notes about the company and what I thought I could do to improve their social media. To my delight they loved my ideas and soon after the interview I was offered the position.

What it entailed…

My first day was the morning after my graduation, my journey began the same way it would everyday for the next 5 weeks. A 35 minute train ride and a short tube trail from Marylebone to Green Park. On a typical day I would arrive at my office building (Berkeley Square House) have a quick catch up with my colleagues then head over to the Boutique. Nails and Brows Mayfair is a high-end boutique specialising in a range of treatments and are home to their own brow products, Beauty Edit Mayfair. A big role of mine was to create content for the brand’s Instagram, so I would take photos in the boutique of pretty nails, videos of brow treatments and so on. Other than the random tasks like delivering a package to the oh so elegant Fortnum and Mason, I would oversee the social media engagement or perhaps design content on Canva. Sometimes I would use Hootsuite to schedule posts and get an insight into statistics, but this is just to name a few.

My internship has now comes to an end, no more passing by The Ritz every morning, no more popping into Joe & the Juice on my lunch break and no more getting squished on the tube. Above all else I had a lot of fun working at Nails and Brows, it was a lovely environment to work in and everyone was so helpful. Each day I arrived at the office I was excited to see what I would be doing because no day was ever the same.

The questions people may ask…Is it paid?  No, unfortunately most internships aren’t paid. How did you afford it? Nails & Brows contributed towards my travel and lunch, I live around 30/40 minutes away from London. Is there a job a the end? No, they didn’t have a vacancy available, the team was very small and I was made aware pretty early on that I wasn’t guaranteed permanent employment at the end of it. What did I get out of it? Besides confidence and experience, I gained contacts in the industry and a reference from my boss.

What now?

I am now looking for a permanent digital marketing role, Nails and Brows made me realise that not only was this sector something I thoroughly enjoyed, but also gave me the confidence to believe it is something I do really well. Wish me luck!

If you have any more questions please leave me a comment below 🙂